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Getting chemistry with your audience – what social media strategy in Business-to-Business (B2B) tech can teach you.

29 April 2025 17:00-18:00


Introduction
WEBINAR Tuesday 29 April 5pm UK time

Whilst we may all be surrounded by online and digital advertising for consumer tech, the social media marketing of Business-to-business, B2B, based tech, including chemistry based technology, is less obvious.

Nada Alkutbi, the Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada has led social media strategy for IBM in the UK, Ireland, Europe, the Middle East and Africa, and draws upon years of experience at leading social programmes across countries and across cultures.
 
Nada is passionate about all things social media. In this webinar Nada will share her experience and best practices on building a social strategy for business-to-business tech marketing including the importance of employee advocacy and influencer marketing.

This event is free and is open to all Â鶹AV members and non-members.
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